Privacy Policy

Last updated: August 13, 2025

This Privacy Policy explains how Ital Alchemist (“we,” “us”) collects, uses, and shares your information when you visit our site or purchase from us.

1) Information we collect

You provide: name, email, phone, shipping/billing address, order details, messages.

Payments: processed by providers (e.g., Stripe/PayPal). We receive limited info (e.g., status, last4) and do not store full card data.

Device & usage: IP address, browser, pages viewed, time on site, clicks (via cookies, pixels, analytics tools).

Marketing preferences: email/SMS opt-ins and unsubscribes.

User content: reviews, messages, social media interactions.

2) How we use information

Fulfill and deliver orders; provide customer support

Process payments and prevent fraud

Operate, analyze, and improve the site and product experience

Send transactional messages (order updates)

Send marketing messages (email/SMS) with your consent, where required

Comply with legal obligations

3) Legal bases (EEA/UK)

Contract (to fulfill your order)

Legitimate interests (site security, improvement, basic analytics)

Consent (email/SMS marketing, non-essential cookies)

Legal obligations (tax, accounting)

4) Sharing your information

We share with service providers under contract, including:

Payments: Stripe/PayPal (payment processing and fraud prevention)

Shipping: carriers and fulfillment partners

Email/SMS & CRM: platforms we use to communicate and manage orders (e.g., GoHighLevel/LeadConnector)

Analytics/ads: tools that help us understand performance and (if used) run campaigns
We do not sell personal information. If we “share” personal information for cross-context behavioral advertising (as defined under California law), you can opt out via the “Do Not Sell/Share” link (if applicable).

5) Cookies & similar tech

We use:

Essential cookies (site functionality, cart)

Analytics cookies (performance, usage)

Marketing cookies/pixels (if enabled)
Control cookies via your browser settings. Where legally required, we’ll request consent for non-essential cookies.

6) Email & SMS marketing

With your consent, we send offers and updates. You can unsubscribe via the link in any email. For SMS, message/data rates may apply; frequency varies. Reply STOP to opt out, HELP for help.

7) Data retention

We retain order and account data as long as needed for transactions, legal obligations, dispute resolution, and business operations.

8) Security

We use reasonable administrative, technical, and physical safeguards. No method of transmission or storage is 100% secure.

9) Your rights

EEA/UK: access, rectification, erasure, restriction, portability, objection, and withdrawal of consent.

California (CPRA): right to know, delete, correct, and opt out of sale/sharing; non-discrimination for exercising rights.
To exercise rights, contact [email protected]. We may need to verify your identity.

10) Children

Our site isn’t intended for children under 13. We don’t knowingly collect data from children.

11) International transfers

If we transfer your data outside your region, we rely on appropriate safeguards (e.g., Standard Contractual Clauses).

12) Third-party links

We’re not responsible for the privacy practices of third-party sites/services. Review their policies.

13) Changes to this Policy

We’ll update the “Last updated” date when we change this Policy.

14) Contact: